Let shoppers book website specials or save them by text.
The Service Specials Plus widget puts service specials on your website. Shoppers can book inside an offer, call the store or text the offer to their phone. Scheduling and texts run on Status Plus.
Try your customers’ next steps yourself.
This is the real widget, running for our test store, Honda Cars of Jonesville. It’s embedded here the way it sits on a dealer’s website.
See what shoppers can do.
1
Find an offer
Use the category chips to filter the specials, then open “Offer details” to read the offer’s bullet list.
2
Book a service visit
Press “Schedule Service” and walk through the scheduler. Confirming a booking may create a real appointment in our test store.
3
Send the offer to your phone
Open “Start Here”, then “Save Offer Now”. It sends a real text to the number you enter, with the coupon code and a link back to the offer.
4
Call the store
Open “Start Here” and choose “Book by phone” in the same panel to start a call to the store.
Loading the live service specials.
Let shoppers book without leaving the offer.
A shopper wants the special, but booking means leaving the page, calling or filling out a separate form. “Schedule Service” opens the built-in scheduler inside the offer, starting with a phone number lookup.
- Start with their vehicle.
- Shoppers choose a vehicle on file or add one by VIN or year, make and model, then enter mileage.
- Apply the coupon automatically.
- Shoppers select services with the coupon applied automatically, then choose a drop-off method and an advisor, including “First Available”.
- Offer times the store can take.
- Dates and times respect dealer hours, blackout dates and booked slots; shoppers review their appointment and confirm.
Schedule Service
Oil & Filter Change · $69.99
Phone number
(214) 555-0142
Vehicle
On file
2021 Ford Escape
Mileage
38,400
Services
Coupon applied
Oil & Filter
Drop-off
Waiting
Advisor
First Available
Date and time
Thu 9:30 a.m.
Review and confirm
Give shoppers a way to keep the special for later.
A shopper likes the special but isn’t ready to book, and the offer gets forgotten. “Save Offer Now” texts the coupon code and a link back to that offer to their phone.
- Put the offer on their phone.
- In “Start Here”, shoppers open “Save Offer Now”, enter their name and phone number, then press “Send offer”.
- Show SMS consent before they send.
- The “Save Offer Now” panel includes SMS consent text alongside the name and phone fields.
- Bring them back to the same offer.
- The text includes the coupon code and a link to that specific offer.
Ford Cars of Jonesville
Hello Riley, here’s your coupon - OIL6999. Please visit fordcarsofjonesville.com/service-specials?offerId=12 or give us a call to set up an appointment to use your coupon.
Let shoppers call when they’d rather talk.
Some shoppers want to speak to someone before booking. “Start Here” puts “Schedule Service Now”, “Book by phone” and “Save Offer Now” in one panel.
- Start a call from the offer.
- “Book by phone” starts a call to the store.
- Keep booking and saving in reach.
- The same panel lets shoppers choose “Schedule Service Now” or “Save Offer Now”.
- Show financing when you have a link.
- A Finance button appears when the dealer has a finance link.
Ford Cars of Jonesville
$19.99
Tire Rotation
Rotate all four tires to even out tread wear.
- Schedule Service Now
- Book by phone
- Save Offer Now
Let shoppers find and read the right special.
Browsing
- A grid that fits the screen
- Offer cards display in a responsive grid of 1 to 4 columns.
- Categories shoppers can filter
- Shoppers choose “All Offers” or filter by the dealer’s categories.
- Images or video
- Each offer can show an image or an autoplaying muted video.
- A price shoppers can spot
- A large price field accepts text such as “$69.99”, “FREE” or “$25 OFF”.
- Details shoppers can expand
- “Offer details” expands to show the offer’s bullet list.
Add the widget with two lines of HTML.
Paste the script tag and div where your specials should appear. It works on any dealer website where you can add a script tag and a div.
<script src="https://service-specials.dixontech.net/app.js" async></script>
<div data-dixon-service-specials="ACCOUNT_ID"></div>- Let the widget mount itself.
- It mounts automatically, whether the script uses async, defer or late injection.
- Keep the site’s styles separate.
- Shadow DOM isolation means the site’s CSS can’t break the widget, and the widget can’t break the site.
- Send ASC events to your existing GTM.
- Your GTM receives
asc_click_to_call,asc_comm_engagement,asc_form_engagement,asc_form_submissionandasc_form_submission_service_appt. - Connect your own tracking.
- Developers can use
window.DixonServiceSpecials.onand.offto add or remove listeners for 9 shopper events and build their own tracking.
Manage your specials and see what shoppers do.
In our admin portal, create and update offers, organize categories and check shopper activity. Switch between stores to manage each organization’s specials.
- Control what each offer shows.
- Create, edit or delete offers with PNG/JPG images up to 1 MB or MP4 videos up to 25 MB. Set promo codes, prices, detail bullets and multiple categories; switch each offer on or off.
- Put categories in the order you want.
- Create, edit or delete categories, then drag them to reorder.
- See which offers get a response.
- Choose a date range for Widgets seen, Calls made, Offers sent to SMS and Appointments booked. See best performing offers ranked and filter by event type.
- Switch between your stores.
- Each store is its own organization, and users can switch between them. The admin also includes a copy-paste embed snippet and a developer reference.
It runs on Status Plus and pairs with VAL.
- VAL presents your specials on calls.
- VAL presents the store’s active specials on calls and has a dedicated specials line.
- Explore VAL
- Status Plus runs scheduling and texts.
- Service Specials Plus requires Status Plus. The widget’s scheduling and offer texts run through it.
- Explore Status Plus
Get answers before adding the widget.
Dixon’s team onboards Service Specials Plus in less than a day.
Yes, it works on any dealer website where you can add a script tag and a div. Place them where you want the specials to appear.
Yes. Service Specials Plus requires Status Plus because scheduling and offer texts run through it.
The admin dashboard shows Widgets seen, Calls made, Offers sent to SMS and Appointments booked for a selected date range. It also ranks best performing offers, filterable by event type. ASC events go into your existing Google Tag Manager.
In our admin portal, create or edit offers and switch each one on or off. Assign offers to multiple categories, then create, edit, delete or drag categories to change their order.
Book a demo to see an offer become an appointment.
Walk through the shopper’s booking and text options, then see where your team manages specials and tracks activity.